Colorful dresses hanging over a shopping courtyard in Insadong, with shops and walkways around.

Insadong

Ceramics, calligraphy supplies, galleries and teahouses share the streets of Insadong, a stop for looking at work made at a calmer pace than your itinerary.

  • Neighborhoods
  • Suggested time:1 to 2 hours
  • Area:Jongno-gu

About Insadong

Between one ceramics window and another full of brushes, Insadong invites you to notice what usually goes unnoticed in a souvenir. There are galleries, antique shops and crafts; choosing a piece becomes an outing of its own, especially if you ask about the material instead of just looking for room in your suitcase.

Teahouses offer a break between the shops. Explore the side passages too: stepping off the main street helps vary your walk without turning every shop window into a mandatory purchase.

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